Promoting a book on social media is definitely a powerful strategy. Choosing the right platforms is crucial—Instagram is great for visually-driven content like cover reveals, while TikTok’s BookTok community is ideal for reaching younger readers. Sharing engaging updates, snippets, and behind-the-scenes content can help build anticipation and connect with your audience. To maximize your efforts, data-driven insights can be invaluable. Companies like Eaglytics Co, experts in data and digital marketing analytics, can help you analyze audience engagement and identify the best-performing content and platforms. This ensures your strategy is both targeted and effective. What social media strategies have worked best for your book promotion? Let’s share tips!